Direct referral link
Use this for a CTA button, nav link, blog post, email signature, QR code, or advertising link. This is the best option for backlink value.
https://propertyimprovementestimator.com/estimate/?ref=YOUR_REF_TOKENContractor website tools
Let visitors design the project from your website.
Approved contractors can add a tracked estimator link or iframe embed to their own website. Matching project requests for services they cover go only to that company, while non-matching project items can still use the marketplace when the requester wants quotes for the whole property plan.
Planning with Your CompanyPowered by Property Improvement Estimator
Element estimate$8,420
Setup walkthrough
How to add it to your website
Most site builders support either a normal button link or a custom HTML/embed block.
- 01
Open Website tools
Sign in to the Pro portal after approval, then open Website tools. The page creates your tracked referral link automatically.
- 02
Choose link or embed
Use the direct link for buttons, ads, emails, and SEO-friendly backlinks. Use the iframe when you want visitors to design the project without leaving your website.
- 03
Set allowed domains
Add the domain names where the embed or link should be trusted. Leave it blank only if you intentionally want the referral link usable from anywhere.
- 04
Paste and test
Paste the snippet into a custom HTML block, page builder embed block, or your website template. Open the page, test it, then request verification from the Pro portal.
Verification bonus
Add it to your website and receive another $100 in lead credit.
After your tracked link or embed is live, paste the installed page URL into the Pro portal and request verification. Once approved, your company receives a one-time $100 credit. Matching referral leads for your covered services still route only to you.
Display options
Use a link for backlink value, or an iframe for on-page planning.
Project-specific link
Send visitors straight into a service you offer, such as fence, concrete, asphalt, deck, pool, sport court, or retaining wall.
https://propertyimprovementestimator.com/estimate/?mode=fence&ref=YOUR_REF_TOKENIframe embed
Place the estimator inside a page on your website with visible attribution back to Property Improvement Estimator.
https://propertyimprovementestimator.com/estimate/?embed=1&ref=YOUR_REF_TOKENReferral routing
What happens when someone submits a request
Routing is decided per project element, not only by the first project type selected.
Matching services
Project elements that match your active trades, bid types, service areas, and account status go only to your company.
No lead charge
Owned referral items are tracked as $0 contractor-owned referrals instead of normal paid marketplace leads.
Other project types
Items outside your selected services can still route through the normal marketplace so the requester can quote the full property plan.
Competitor protection
If an item matches your eligible services, that referred item is not sent to marketplace competitors.
Website builder notes
Where to paste the embed
- WordPress: use a Custom HTML block or a page builder HTML widget.
- Webflow: use an Embed element and paste the iframe snippet.
- Wix or Squarespace: use an Embed/Code block and set the section height around 760-900 px.
- Custom site: paste the iframe into the page template and keep it responsive at 100% width.
Ready to add it?
Copy your tracked link from the Pro portal.
The live Website tools tab shows your real token, project-specific links, iframe code, domain settings, and usage counts.